This project imagines a future in which Google enters the construction industry with a pilot housing scheme in Abbey Wood. Utilising opensource technologies and global data analytics (and adhering to the opensource principle of individual customisation), residents are offered a choice of components from the vast onsite SketchUp Warehouse. This model therefore promises to address the housing crisis through providing exactly what the market demands. This project is part of the Royal College of Art Show 2015 – sweeping up the student award at New London Architecture and is now being exhibited at the Building Centre in Bloomsbury, London, until 17 SEP, 2015.