Dvorak trifft Schwab rebrands for Joseph Brot — Vienna, Austria

Dvorak trifft Schwab — the graphic desing studio/advertising agency by Martin Dvorak and Florian Schwab had recently created the re-branding for Joseph Brot — an urban, modern bakery located in Vienna, Austria, with a focus on traditional craftsmanship, as well as regional and seasonal ingredients from organic farming. For the opening of Joseph's third outlet in Döbling, Dvorak trifft Schwab developed a distinctive campaign and implemented a soft relaunch for all communications. The staff deliberately strikes poses as they would for a fashion feature in order to set the campaign apart from competitors relying on very traditional ways of communication.