Moment Factory creates multimedia installation for Oakley flagship store — New York, USA

Moment Factory has created a multimedia installation for Oakley’s new flagship store on 5th Avenue in Manhattan, which opened officially on May 1, 2014. The studio’s concept had to successfully fit within the architectural design of the store, while also expressing the brand’s strong connection to technological innovation. The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance. Retail operations were also a key consideration in the design process: with a ceiling mounted installation, all valuable wall and floor space is available for sales and merchandising.