Coca-Cola Tết 2014 by Rice Creative — Ho Chi Minh City, Vietnam

Rice Creative is a multidisciplinary design agency set up in Ho Chi Minh City, Vietnam in 2011 by Joshua Breidenbach and Chi-An De Leo. Their latest project was to create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. Rice Creative utilized Coca-cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.