The all-new Sisley Concept Store — Milan, Italy

The brand-new San Babila Sisley store in Milan features a 24-metre screen that runs across the store windows, like a comic strip with stories to relate, full of contents generated by the blog/magazine Independent People. This one-of-a-kind installation is created by FABRICA, Benetton Group's communication research centre. With the synchronisation of several projectors, the screen can interact directly with the consumer, displaying content created by FABRICA, as well as content generated by the web community.