Solutions Outsourced rebrands Aquafit — Sydney, Australia

Solutions Outsourced is an Australian web, branding and graphic design company. One of their latest rebrand projects is for Aquafit, a health, fitness and wellbeing centre. The result is a reflection of Aquafit's core values, offerings, services and benefits. The brand identity is approachable, flexible (to focus on the range of services offered, not just the pool facility) and also focus on healthy ageing. The new visual language began with a brand identity redesign which was then rolled out across various media including merchandise, stationery and signage.