What makes a good packaging design? “Our products have to communicate with people. First of all, we consider the ‘what’ and ‘how’ of addressing design. We regard design as a collaboration of beauty and ideas, one that excites interest.”
A.P. Works is a group that plans and produces products created by graphic designers. It aims to offer a variety of projects that can make every day “a little more fun, born of the insight and playful spirit of its graphic designers”.