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Alexander Roidl — Rotterdam, The Netherlands

What makes a good publication design? “In my projects, content certainly has a priority. Consideration of what is worth publishing (especially in a printed form) is crucial nowadays. The content should provide the basis to build upon. The awareness of how it is published should be visible. Furthermore the form, including material, layout or typography, should be suitable and support the concept of a publication.”

Alexander Roidl is a graphic/web designer/artist/ developer. After graduating in media design from the Hochschule Hof in Germany, he is currently studying for his master’s degree in experimental publishing at the Piet Zwart Institute in Rotterdam. His work explores the intersection of networks, interaction and visual culture.

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