André Gottschalk — Berlin, Germany

"Our coding system relies on a basic rule, based on what the well-known Swiss graphic designer Karl Gerstner once said, that the formula generates the form."

"See Before Reading" mostly works with the inter-action of the three layers. The programme is based on the idea of conventional infographics design, that structures, designs and spreads information, but with a cutting edge and experimental development, pointing out new ways of visualisation. It is an integrated system and to highlight any one element would be wrong.