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Andrew Nedzvedsky — Berlin, Germany

“Technology forces us to re-think and boost back our imagination. For the last decade of gaming, we graphic, UX, UI and game designers were trying to fit our imaginary worlds into the limits of underdeveloped technologies, learning to transform our imagination into reality with simple technological means, creating patterns and behaviours that limit players’ experience. These patterns crippled our creativity and made us think in boxes, while contemporary technology allows us to deliver player experience in hundreds of different new ways.”

Nedzvedsky is a creative director at Wargaming Berlin with a lifetime’s passion in the field of design. As a Royal Academy Of Art in The Netherlands graduate, he has worked with numerous clients and companies from Frog Design to Wargaming, IKEA and Volkswagen – “pushing the boundaries of digital experience both in design consultancy and game-design environment”.

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