What makes a good promotional design? “The ability to highlight their own traits and make use of differentiated parts to create memory points. [They should] reproduce the highlights, but must also echo the essence of themselves. It’s important to think about the customer base and attributes, and to refine the production project to find a strategy that can add points.”
Chun-Ta Chu is a freelance graphic designer whose work has been featured in publications such as Asia-Pacific Design. He has received awards from the Art Directors Club of New York, Communication Arts Typography, the Golden Bee Global Biennale Moscow, the Poster Bolivia Biennial and the Hong Kong International Poster Triennial among others.