COOOT Studio — Zhengzhou, China

“When developing a brand identity, we begin by thoroughly understanding its unique characteristics. The initial focus is on crafting the brand story and tagline, which lay the groundwork for the logo and key visuals. Throughout the process, we prioritise strengthening brand recognition while maintaining its integrity across all applications. This ensures a consistent and memorable presence in the market, reinforcing the brand’s core values at every touchpoint.”

COOOT is a design studio based in Zhengzhou, China, specialising in branding, packaging, and event design services for clients around the globe. With a strong emphasis on creativity and aesthetics, the studio is dedicated to exploring a wide range of branding possibilities. COOOT’s innovative approach ensures that each project is uniquely tailored to meet the specific needs of their clients, delivering visually compelling and strategically effective design solutions. Their work spans across diverse industries, consistently pushing the boundaries of design to create impactful and memorable brand experiences.