CreativeByDefinition — Bucharest, Romania

What material have you found most challenging to work with on packaging design? “Wood, because it represents a big challenge finding handcrafted-wood artists that can create your designs using this material – old techniques combined with new, innovative methods.”

With more than eight years’ experience and a background in architecture and design, CreativeByDefinition represents “the vision of an independent packaging and retail architectural designer who is trained to look for an original perspective, making each brand stand out from the crowd”.