HDU²³ Lab — Wuxi, China

“A poster in a campaign needs to consider its primary and secondary relationship with the visual identity of the whole campaign. Whether it is the key visual of the campaign or an auxiliary material, the setting of elements in the poster will be modular and systematic. They can be split or reorganized and maintain visual consistency. The poster designed separately does not need to consider the compatibility of extended use, and pays more attention to the visual effect of theme expression.”

Chinese design studio HDU²³ Lab provides branding, visual identity, packaging, posters and other graphic-design services. It says: “We explore the logical relationship between project appeal and design techniques in different contexts in commercial and autonomous projects, and carry out distinctive and differentiated visual expression based on concepts. Our works have won professional recognition regionally and internationally.”