"Our main goal in graphic design right now, is to broaden our own horizons, and constantly try to renew our way of working and thinking by doing all sorts of experiments. We implement these experiments into the work we do for our clients, always addressing their assignments as a unique, and finding the right visual language to go with their needs. We're aiming to create a certain way of working, which results in unique visual translations, rather than repeating ourselves visually and conceptually."
Hoax is Bram Buijs, Steven van der Kaaij and Sven Gerhardt. They're a graphic design agency based in Utrecht, The Netherlands. Their combined love for typography, material and experimentation made them decide to start working together under a shared name.