Jonna Breitenhuber — Amsterdam, Netherlands / Berlin, Germany

Your most challenging project to date? “Definitely Soapbottle. It is particularly challenging for me, as it is the first time that my own concept has actually been turned into a market-ready product. It was created during my studies in product design, in this case my master thesis. I received so much positive feedback from people all over the world, so much cooperation and so many purchase requests. To be able to work now with a team on this packaging concept is incredible!”

Soapbottle is an Amsterdam-based start-up that develops packaging for care products made from soap. Product designer Jonna Breitenhuber created the concept of the project as part of her master studies at the Berlin University of Arts and is now working on the brand-and-product development together with her team and partners.