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Lava Design — Amsterdam, Netherlands

“A logo is just a signature. It’s not a brand. As designers, we create visual tools for a client to tell a story with. A brand nowadays is more about creating a behaviour and atmosphere that people can relate to. This way of thinking is quite new in our work as designers, I think.”

The name of the studio founded by Hans Wolbers came from a visit he paid to the top of an Indonesian volcano called Bromo, where he decided that Lava was as good a name as any for his new company. The current team consists of 10 talented designers and three project managers. The agency is focused on creative strategy, editorial design and dynamic identities.

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