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Lay Chen — Shanghai, China

“For good character design it is more important to design an image that is closely related to the brand, one that connects the emotional relationship between the brand and users.”

Illustrator and visual designer Lay Chen is the founder of the studio “Zhi Le Yang Hang”. His works are retroin style and he is good at minimalist lines and rich colours.

https://www.behance.net/laychen
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