lowkey design — Shanghai, China

“Our process begins with a structured questionnaire to gain a clear understanding of the brand, the business, and how the client envisions them. From these insights, we distil a core design concept that forms the foundation of the identity, followed through with a visual strategy grounded in design logic, including considerations with selection of techniques. Throughout the process, we ensure the visual expression remains aligned with the brand’s personality, creating a coherent and authentic identity system from concept to execution.”

lowkey design is an independent art and design studio based in Shanghai, with a strong focus on the design process itself. Emphasising a “concept first” approach, the studio develops designs grounded in meticulous logic. Maintaining a low-key ethos, they adhere to a philosophy of “50% design, 50% implementation”, ensuring that every project delivers a complete, cohesive brand identity and visual material. Their commitment to both conceptual clarity and practical execution allows them to produce designs that are both thoughtful and impactful.