Medium Design — Jinxin Liu — Nanning, China

“There are some differences between event and festival design. The latter is highly time-sensitive, as it is only used for a specific period, while brand design is intended for long-term use. Secondly, event or festival design needs to reflect more of the spirit or traditions associated with the occasion, incorporating many symbols, colours and concepts. In contrast, other identity projects focus on conveying the core values and personality of the company. Additionally, festival design tends to be more vibrant and lively to attract attention and create a festive atmosphere.”

Medium Design is a graphic-design studio with brand design at its core. It offers design services for branding, visual identity, brand packaging, digital media, and more. It claims to be “constantly exploring the diversity of design language and design expression in different contexts”.