Mint Design — Beijing, China

“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its contradictions and tensions, we reveal its true essence. These insights then form the foundation for crafting a visual identity that authentically reflects the brand’s core narrative and purpose.”

Mint Design is a multidisciplinary innovation studio dedicated to exploring new perspectives that seamlessly integrate humanity, art, and functionality. By examining the everyday moments of life and drawing inspiration from the human experience within its environmental context, the studio captures emotions and deepens the essence of its creations. Mint Design excels in navigating complexity, distilling ideas with clarity, and presenting them in a way that resonates. At the heart of their mission is a commitment to “connecting all things”, creating designs that bridge diverse elements into cohesive, meaningful experiences.