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REDesign — Shanghai, China

“The challenge mainly comes from communicating with the factory, which normally won’t lead to 100% perfection. Our most satisfying work so far is the 2021 RED CLUB Monopoly Game Pack. Its small chess pieces made with IPs are loved by a large number of customers. And as a Lunar New Year gift box, it effectively brings the whole family together on this festive occasion.”

REDesign is the in-house creative design team of Xiaohongshu, whose official merchandise brand also boasts an online store.

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