Ramoprimo — Beijing, China

“As with many other V.I. projects, design for restaurants is a tool to reinforce the customers’ perception of the brand. The peculiarity is that it aims to build a unique experience by establishing a strong ‘graphics -- food – space’ connection, which is different from that of any other commercial project, since it reaches users on a very emotional level, directly targeting their body and all their senses.”

Ramoprimo is an Italian architecture-design studio based in Beijing. The main focus of the studio is the interaction between the social and the built environment, offering vibrant design solutions for any contemporary urban living need at different scales, from urban planning to architecture, interior design and graphics.