Serviceplan — Munich, Germany

What are the differences with other editorial disciplines when designing for reports, brochures and catalogues? “In this case, the design process was a crucial part of bringing the whole idea to life. Due to the fact that the ink should be invisible without sunlight we had to find a way of making the design invisible. The first layouts were completely different in stroke strength and overall look. But this didn’t work out at all. So we had to find our way to ‘hide’ the elements with rasterized strokes and dots.”

The Serviceplan Group is the largest owner- and partner-managed agency group in Europe. In the Houses of Communication, the only fully integrated agency model in Germany, all manner of communication disciplines work under one roof, from brand strategists, creative professionals, media, design or online specialists to web designers, dialogue or CRM experts, market researchers, PR consultants, sales or content specialists. At Serviceplan, everybody works together.