Substance — Australian Production Design Guild (APDG) Awards Title Sequence (1:01)
All forms of production design begin from nothing. A blank set, an empty environment, a fresh script, a new notebook. To fill that emptiness requires an incredible amount of decisions. Research, sketching, mood boards and making, all build towards communicating so many subtle cues to an audience.
The inspiration for the APDG Awards title sequence was to start from nothing, without even a colour, and experience a Production Designer’s clean slate. Substance emphasise that everything on screen or stage following this point is the result of the careful and meticulous planning, research, experimentation, and discussion of so many Production Design disciplines.
Director: Scott Geersen
Design and 3D: Substance
Edit: Joseph Morris
Audio: Alexander L’Estrange & Ben Parry